Brand Announcement: Trask
Inspired by the independent spirit of the American plains, Trask provides beautifully crafted shoes and leather goods to men who appreciate artisanal quality and timeless style.
“We love the story about the man who followed a river and found his dream. Because it’s true. Because it’s not just the story of one man, it’s the story of us. The story of America. A country built by people with the courage to dream and the conviction to make those dreams come true. By questioning the way it’s always been done. By wondering what if. And asking why not. And by knowing that there’s another way. A higher road. A way that’s right and real. By leading, not following. Making a mark and leaving not just footprints, but blueprints for something better. Our way isn’t the fastest or easiest, but we think it’s worth the extra effort. We think you will, too.
It’s a story that’s still being written with bold strokes by people who are driven not by a paycheck, but by a passion for a life well lived. People who make their choices based not on simply what looks good, but on what feels right. Like Trask. Because like so many other things that are worth pursuing, they don’t get old. They get better. And long after the others are relegated to the back of the closet, these are the ones you’ll count on. Day by day. Year after year. A timeless style that’s beyond trends, resistant to fads or fading away. An American icon that’s earned its reputation one step at a time, one generation after another. It’s our heritage and our story.” -Trask
The way founder Harrison Trask tells his story, it all began with a trout fishing trip on the Madison River inside Yellowstone National Park. Standing knee deep in frigid water, he noticed a large herd of buffalo grazing along the bank. And then it struck him that he had never heard of anyone using buffalo leather to create a shoe. Shortly thereafter, he founded Trask.
“We travel beyond the plains searching for leathers and materials that meet the rigorous standards of Trask and we have found it in some offbeat places around the globe. Because different leathers have different properties, every hide that’s crafted into Trask is selected by hand. From Bison to Elk, each of these hides require special attention to enhance their unique beauty. Like making small batch bourbons, our production process is time honored and true. Our way isn’t the fastest or easiest, but we think it’s worth the extra effort. We think you will, too.” -Trask
Trask shoes have been described as: rugged, well-made, stylish, pure comfort, and much of this can be attributed to the unique materials that are used in the crafting. Chief among these would be the high quality American Bison leather. This durable leather is unique in that it is not only extremely supple, but it wears like iron. In other words, a Trask shoe will not only last, but deliver a level of comfort that few shoes can hope to attain. Due to the unique fiber characteristics of the leather and special tanning techniques we know you will feel the difference the moment you put on a Trask shoe.