Brand Announcement: Blue Delta Jean Co.
In 2009 Josh West wrote the business plan for Blue Delta Jean Co. on a napkin over dinner in Tupelo Mississippi while catching up with his high school buddy, Nick Weaver. Both local businessmen, they knew they wanted to utilize the wealth of talent and resources around them in the Tupelo area and make something together.
“We were aching to do something entrepreneurial,” West says. “We knew we wanted to use this resource, all these third- generation seamstresses within a 30-mile radius and what’s the coolest product you can make? Blue jeans.”
So in 2011, Josh West and Nick Weaver purchased the remains of a long-forsaken garment operation in Memphis, Tennessee, and moved the equipment to their studio in Verona Mississippi. Seven months later, Blue Delta Jean Co. shipped its first custom jean. With unique styles ranging from the Americana to the Cali, all Blue Delta Jeans have minimalist design features that are at the heart of CEO Josh West’s vision.
The plan was about more than making standard blue jeans, though. It was about making the highest quality product with the highest chance for customer satisfaction, which is why Blue Delta Jean Co. decided to go with a fully custom approach, as opposed to jeans that could be purchased off the rack.
Each pair of Blue Delta Jeans is made from Raw denim specifically for each customer. While there may be some similarities between choices customers make, no two pair of Blue Delta Jeans are exactly alike.
“Jeans are the foundation, not the focal point” West says, “An accomplished musician once told me that if you notice the drummer, he isn’t doing his job. I view our jeans in the same light. Blue Delta Jeans should set the tempo for the style of the individual but shouldn’t take away from the ensemble. Our garments don’t rely on loud pocket designs or artificial washes. A custom fit and solid design will makes our customers look and feel their best.”
The process starts with an eight-point measurement conducted by a trained staff member – waist, thigh, rise, leg opening, etc. Blue Delta can also reconstruct the fit of a favorite pair of jeans that’s no longer available. Have a beloved pair of beat-up jeans that you can’t find anymore? Send them to Blue Delta and they’ll make you a new one.
Once a customer has been measured, they can choose options ranging from denim weight (up to 14 oz.) hardware (rivet placement, etc.) and thread theory. Blue Delta Jean is intent on keeping its product 100 percent made in the USA. They source their denim from the American Cotton Growers in Littlefield, Texas; the cotton is grown within 60 miles of where it’s milled into denim.
Blue Delta’s team of experienced designers and seamstresses take over once measurements have been done and thread colors chosen. Johnson Benjamin, lead designer and production manager, comes from a family steeped in the denim industry. A third- generation garment worker, Benjamin’s grandfather, Smith Benjamin, worked in quality control for Levi’s in the southeast. Sarah Richey, lead seamstress, has 36 years of experience sewing denim. She worked at Lucky Star, a Levi’s contractor, in nearby Baldwyn before the American granddaddy of denim moved its production overseas.
And while a pair of Blue Delta Jeans may run you a bit more than your standard pair of Levi’s, you’re not just buying a pair of jeans made specifically for your body, you’re buying a product made 100% in America by hard working folks right here in the south.
Learn more about the Blue Delta Jean Co. by CLICKING HERE, or by checking out the short video below, then be sure and come by Roosevelt & Co this November and ask about how we can get you measured for your very own pair of bespoke jeans from Blue Delta!