Casual Italian elegance combined with tailoring quality and appeal, characterized by a high level of innovation and attention to detail.
The History Behind The Brand
It is not possible to tell the story of Lubiam without telling the history of one man, Luigi Bianchi, who in 1898 at only 16 years of age, left his town in the province of Mantova – San Michele in Bosco – to go to Turin to learn the secrets of the tailoring trade. Bianchi wanted to become a master tailor to dignify the family tradition of his father and his grandfather, who were door to door tailors and barbers in the towns around the countryside.
In 1911 Luigi finally opened his own shop at No. 11 Via Pietro Fortunato Calvi in Mantova. This was where sophisticated, made-to-measure dresses were soon accompanied by the first examples of pret-à-porter garments. Thanks to his great passion, Luigi Bianchi succeeded in launching a successful company. His name and the quality of his clothes attracted Edward, Prince of Wales into the shop to order an entire wardrobe of clothes.
Following in his father’s footsteps Luigi Bianchi’s son, Edgardo Bianchi, later went on to be considered the Henry Ford of Italian clothing, inventing the assembly line for the clothing industry. And in 1941, the company name changed from “Luigi Bianchi Mantova” to Lubiam (an acronym formed from LUigi BIAnchi Mantova) and it has remained a family-run operation for four generations, making it the oldest continuous men’s clothing company in Italy.
Today, Lubiam produces menswear labels that are profoundly tied to the principles in which Luigi Bianchi believed at the beginning of the twentieth century; loyalty to the ancient craftsman format and attention to detail, now combined with the most advanced technology. Harmonizing the traditions of cutting-edge styles, designs and highly technological machinery.
In an effort to create a more informal yet sophisticated alternative to Luigi Bianchi Mantova, Lubiam introduced in 2005 L.B.M. 1911.
L.B.M. 1911 is our casual line, and all the products are garment-dyed and washed. Today Lubiam is one of the world-leading companies specialized in garment dyeing and research of new fabrics. Nowadays it’s easy to see dyed cotton jackets, but it’s difficult to see dyed jackets in cashmere and silk, wool and cotton, wool and linen combinations. It’s difficult because after the process of dyeing and washing, the product “reacts” in many different ways. It can become larger, or smaller, or longer—in any case it can differ substantially from its prototype. For L.B.M. 1911 it’s not only about tailoring, it’s about chemistry.
-Andrea Benedni, International Export Manager for Lubiam
Using their patented garment dying technique, Lubiam buys white raw fabric, produces a jackets, and then puts them into huge special machines in order to dye the product and to wash it as well. The final result is a worn-in vintage look. The darker the color, the more you see the vintage effect on the shoulders and around the stitching and seams. This process ensures that no two jacks are exactly the same. Each is truly a one-of-a-kind piece for your collection.
But in addition to their unique garment dying technique, the brand is known around the world as being masters of fit and the deconstructed jacket.
Deconstructed, sometimes referred to and unconstructed, means that the jacket does not come with a lining on the inside. This makes the fit more relaxed and casual and gives more room for layering. And with the ability to be worn at work with slacks, or on the weekend with denim and a T-shirt, it makes a great addition to any man’s wardrobe!